Is it all About Image -9780470866900
發表日期 2025-07-27
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發表日期 2025-07-27
[注意] 1. 本店只販售全新正品，絕不賣仿冒品，請安心購買。 2. 下標前可以蝦皮聊聊是否商品有現貨。 3. 下單前請再次確認選購的商品款式，商品須保持全新，並於取貨後15天內提出。若經拆封、使用後導致商品缺乏完整性，恕不提供退貨服務。 [商品資訊] 平裝: 224頁 出版社: Wiley (2004) by Laura Iloniemi 語言: 英語 ISBN-10: 047086690X ISBN-13: 9780470866900 [商品內容] Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendation and reputation. This is the first comprehensive and accessible guide for any archite who wants to wise up on their PR. The book reveals varying forms of PR support and looks at how these operate within a variety of office cultures, letting you in on what happens behind the scenes. Anecdotal evidence of what can work for you provides first hand evidence which steers clear of corporate style bullet point guidelines. Thus, case studies, interviews of publicists and also the press is used to corroborate other information. ‧This is the first book to give a comprehensive and accessible account of the way publicity can work for architectural firms of any size ‧It is illustrated with case studies of the way that very different architectural projects have been promoted worldwide, from the Guggenheim to the wobbly bridge ‧Provides essential information on the way that publicity can be dealt with in small and large offices alike ‧Features interviews with people who are working in PR at every level, from individuals working alone to large practices with entire PR departments
[ zhu yi ] 1 . ben dian zhi fan shou quan xin zheng pin ， jue bu mai fang mao pin ， qing an xin gou mai 。 2 . xia biao qian ke yi xia pi liao liao shi fou shang pin you xian huo 。 3 . xia dan qian qing zai ci que ren xuan gou de shang pin kuan shi ， shang pin xu bao chi quan xin ， bing yu qu huo hou 1 5 tian nei ti chu 。 ruo jing chai feng 、 shi yong hou dao zhi shang pin que fa wan zheng xing ， shu bu ti gong tui huo fu wu 。 [ shang pin zi xun ] ping zhuang : 2 2 4 ye chu ban she : W i l e y ( 2 0 0 4 ) b y L a u r a I l o n i e m i yu yan : ying yu I S B N - 1 0 : 0 4 7 0 8 6 6 9 0 X I S B N - 1 3 : 9 7 8 0 4 7 0 8 6 6 9 0 0 [ shang pin nei rong ] P u b l i c i t y i s e s s e n t i a
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