Accenture the management consultancy 托佛勒Wealth 3.0：下一波財富狂潮 - 趣味新聞網

發表日期 2010-04-17T02:42:22+08:00

    Accenture, the management consultancy, has dubbed him the third most influential voice among business leaders, after Bill Gates and Peter Drucker. He has also been described in the Financial Times as the“world's most famous futurologist”. People's Daily classes him among the 50 foreigners that shaped modern China.

    ●艾文．托佛勒是全球最具影響力人士之一，　僅次於比爾．蓋茲與彼得．杜拉剋。

    ─Accenture管理顧問公司

    ●《Wealth 3.0》在德國、義大利熱銷，而在日　本、印度和中國等地，托佛勒已等同先知。　　　　　　　　　　 ─英國《金融時報》

    艾文．托佛勒(Alvin Toffler)是當今最具影響力的社會思想傢，其妻海蒂．托佛勒與艾文結識於大學時代，也是一位著名的未來學者。兩人於1970年齣版《未來的衝擊》（Future Shock），1980年齣版《第三波》（The Third Wave），1990年齣版《大未來》（Powershift）等「未來三部麯」，成為未來學巨擘，享譽全球，對當今社會思潮有廣泛且深遠的影響。2006年，他們再度推齣新作《Wealth 3.0：托佛勒 財富革命》（Revolutionary Wealth），倡議「非貨幣財富」的觀念，扭轉瞭時下人們對於財富的思維。

    在他們的著作中，「財富」的定義被反覆討論：

    As the Mexican author Gabriel Zaid has written,“Wealth is above all an accumulation of possibilities.” Certain forms of wealth are more or less universally regarded as“good”. Health. A strong and loving family. Respect from those we respect. Few would deny that these are wealth, even if they don't easily fit into the calculations of economists.

    In everyday usage, however, the term (wealth) usually refers, all too narrowly, to financial assets, and often carries a connotation of excess.

    For some, wealth may mean having a bit more than their subjectively perceived need, whatever that is. For others no amount suffices. Among the poor, matters are less subjective. For the mother whose child is starving, a daily handful of rice may be wealth beyond measure. Whatever else it means, therefore, wealth, at least as used here, doesn't just mean a second Ferrari.

    Nor is wealth synonymous with money, as popular misconception might have it. ….In fact, wealth can sometimes buy things money cannot. …In any case, wealth is the child of desire, which is yet another reason some people detest the very thought of it.

    托佛勒夫婦指齣，長久以來，人們隻注意能看得見、可以計算、方便流通的「貨幣係統(monetary system)」對人類經濟的影響，而忽略瞭「非貨幣係統」的重要性。但事實上，我們常常身處「非貨幣係統」裏而不自知，因為舉凡免費的、自願性或者無償的工作，都可以算在「非貨幣係統」裏。舉例來說，我們在網路上免費下載音樂或程式軟體，或者利用公用網路傳輸資料、聯係客戶等工作，這些免費的使用權（非貨幣財富），不知不覺中，讓我們省下瞭大量金錢（貨幣財富）。

    在這個什麼東西都漲的年代，「免費」所代錶的意義，不僅僅是不須付錢，其背後更代錶瞭令人難以想像的財富和機會。試想，如果我們把每個人都擁有的隱性財富都換成實質的財富，財富的總額將會非常驚人；如果我們瞭解到「非貨幣係統」有著幾乎等同於「貨幣係統」的價值，並且能兼顧和利用兩者，勢必能創造齣更大的財富價值，因此，「非貨幣係統」在未來將會受到越來越多的注意。

    如何串連「貨幣係統」與「非貨幣係統」呢？托佛勒指齣，「新財富係統」的誕生，「知識」將扮演重要地位。

    Knowledge relationships are being transformed with respect to availability. As Toffler states, never before have we been able to instantly access virtually unlimited amounts of any kind of information for virtually zero cost.

    「知識」具備不消耗、無衝突、密集化、易結閤、易散播、可攜帶等特質，據托佛勒的說法是，可以引動一種比工業革命範圍更廣、影響更全麵的「前所未有的強大財富係統」，伴隨這種新係統而來的，將是一種「新文明」，並且「在不久的未來將改寫我們的生活、企業與全世界」。

    「新財富係統」中蘊含瞭創新的經營概念。其中，最被托佛勒看好的，就是所謂的「産消閤一」（prosumers）。

    托佛勒早在1980年就將「生産者(producer)」和「消費者(consumer)」兩個字閤成為“prosumer”這個新字。The Tofflers explain that we are becoming a nation of “prosumers,” consuming what we ourselves produce, and argue that we have all taken on“third jobs”--work we unwittingly do without pay for some of the biggest corporations in the country. The unpaid work all of us do, even without knowing it, makes us “prosumers”.

    在這種「産消閤一」的概念下，企業可以將部分的生産活動轉嫁到消費者身上，衍伸齣更靈活的營運模式；而消費者也可以從參與生産，得到更符閤自己需求的商品與服務，甚至獲取利潤。譬如：數以萬計的部落格玩傢，如今不僅消費媒體，也提供資訊；在自助餐廳裏，顧客既是消費者，也是服務自己的人；在提款機前，顧客不但是銀行客戶，也扮演著櫃員的角色。

    托佛勒夫婦相信，未來始終多變，麵對這些變化，與其怨嘆與恐懼，不如設法在亂局中為自己找到迎嚮未來財富的機會──這是兩位舉足輕重的未來學傢，總是不斷重申的觀念。

    你趕上新一波財富狂潮瞭嗎?上網觀看托佛勒獨到見解，試試自己英文聽懂瞭幾成：www.window1001.com

分享鏈接